Pinterest has introduced a brand new partnership with eCommerce platform WooCommerce, which is able to allow WooCommerce’s 3.6 million retailers the convert their product catalogs into Shoppable Pins on Pinterest.
WooCommerce is primarily an eCommerce plug-in for WordPress, enabling WordPress customers so as to add a product showcase to their web site. And now, they’ll additionally have the ability to submit those self same gadgets on Pinterest too, increasing their alternatives for publicity and gross sales.
As defined by Pinterest:
“Our partnership with WooCommerce is a part of our broader dedication to turning into probably the most inspiring purchasing vacation spot on-line. At Pinterest, we’re constructing a house for taste-driven purchasing, and investing in new methods for buyers to browse, uncover and interact with manufacturers. With the variety of Pinners participating with purchasing surfaces rising over 20% each quarter over quarter and 12 months over 12 months in This autumn ‘21, this partnership offers Pinners extra choices to find and buy with confidence.”
The partnership will see the launch of a brand new Pinterest app inside WooCommerce, which is able to embrace a variety of Pinterest purchasing options together with tag deployment and catalog ingestion. WooCommerce retailers can even have the ability to create and launch advert campaigns through the interface.
As well as, WooCommerce retailers can even be given beta entry to Pinterest API v5, which is able to present extra choices for constructing customized Pin purchasing experiences that may be seen outdoors the app.
It’s the most recent in Pinterest’s gradual enlargement of its commerce options, which additionally features a related integration with Shopify. By making it simpler for retailers to transform their product listings into Buyable Pins, that expands the quantity of merchandise that Pinterest can show to customers, rising utility, whereas additionally offering extra alternatives for publicity, and producing extra advert spend from a broader pool of retailers.
It’s a sensible enlargement, and sure not the final one we’ll see as Pinterest seems to be to change into the vacation spot for on-line product discovery and buy.