The Style Boutique (1115 Howell Mill Highway Northwest), a way of life retailer from Atlanta inside designer Teresa Caldwell and entrepreneur Michael Elliot, opens on the Interlock on Howell Mill on April 16. An extension of the model’s profitable on-line store, the brand new brick-and-mortar retailer carries males’s and ladies’s clothes from designers corresponding to Ronny Kobo, La Detresse, Misha, ser.o.ya., and Zadig & Voltaire, plus equipment, residence decor, and items like Cereria Molla 1899 candles and Assouline luxurious books.
“I reside, sleep, and dream style,” says Caldwell, who bought her begin within the enterprise styling her son, rapper and actor Bow Wow, and shortly amassed a star following that features Rhianna and actress Taraji Henson.
Designed by Caldwell and Elliot in partnership with Atlanta’s Habachy Designs, the almost 1,500 square-foot house is ethereal and lightweight, with floating ceilings, excessive arches, assertion gold pendant lighting fixtures, and accents of sentimental white and grey. The shop’s stock displays Caldwell’s self-described “tomboy attractive informal” type, with cozy sweats from Michael Lauren, high-end denim from manufacturers like Body, and Esseutesse Italian leather-based sneakers.
The boutique additionally encompasses a store-within-a-store—Essence of Style—with a mixture of city streetwear and European-inspired luxurious clothes, plus equipment and residential decor curated by proprietor and purchaser Essence Bembry.
“Empowering and supporting different girls is essential to me,” says Caldwell of bringing Bembry’s idea underneath the Style umbrella. She and Elliott, the proprietor of the profitable Los Angeles-based males’s grooming franchise Hammer & Nails—which has 16 places nationwide—finally plan to increase the Style Boutique idea to different cities.
“We actually need this to change into a vacation spot boutique, in Atlanta and past,” she continues.
The shop is open Tuesday to Saturday from 11 a.m. to 7 p.m. and Sunday from 12 to six p.m.