Tax season officially ends today and many online filing services launched campaigns during the tax filing season, but which ads reached the most eyeballs?
TaxAct topped a list compiled by ad tech company AcuityAds, which calculated digital video views from paid and organic media, including on social media sites such as Facebook and YouTube.
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The report looked at the top 12 ads that accounted for more than 85 million views, with the leading ad comprising 72% of that total. TurboTax and H&R held 10 spots (five each), accounting for 27% of the total views, according to the report.
Below, the top five ads:
