Thursday, June 1, 2023
The Optic News
Advertisement
  • Home
  • Local
  • World
  • National
  • Politics
  • Finance
  • Sports
  • Science
  • Classifieds
  • Social
No Result
View All Result
  • Home
  • Local
  • World
  • National
  • Politics
  • Finance
  • Sports
  • Science
  • Classifieds
  • Social
No Result
View All Result
The Optic News
No Result
View All Result
Home Social

Meta Publishes New ‘Community for Brands Playbook’ to Help Brands Build Engaged Online Groups

April 20, 2022
in Social
Reading Time: 3 mins read
A A
0
Share on FacebookShare on Twitter


Meta has published a new guide to help brands make the most of online communities, which, as you would expect, is primarily focused on Facebook groups, but provides a range of considerations and tips that will assist in any community-based initiative.

As explained by Meta:

“Over the years we’ve seen more and more brands and organizations find success leveraging digital communities using Meta technologies, whether it be for customer support, product innovation, loyalty and engagement, customer acquisition, or retention. That’s why we developed this playbook – to showcase why it’s important for organizations to invest in community and share best practices needed to succeed.”

The 39-page playbook is split into 6 sections, looking at how to build a community, key resources for community building, Meta tools that can assist, as well as case studies to highlight how some brands have already found success with these approaches.

And there are some handy notes and pointers, including prompts to get you thinking about how to build a community:

Meta Community Building Guide

Meta also presents an ‘ROI Framework’ for communities, which categorizes different initiatives into specific objective pillars.

Meta Community Building Guide

There are also community goals overviews:

Meta Community Building Guide

As well as engagement tips to help maximize your efforts:

Meta Community Building Guide

Meta then provides an overview of how its various communities tools can help to drive these goals, while the last section of the guide includes insights into how Canva, Marriott, Cocokind, Claussen and Tonal have used their Facebook communities to enhance community connection, and drive business outcomes.

It’s a good guide, with a range of great notes and prompts to get you thinking on your own communities approach.

And considering that engagement with Facebook’s main news feed is in decline, groups may well be a key element to consider to maximize your efforts, while an engaged community member is also far more likely to become a paying customer, due to their affiliation with the brand beyond the basic transaction.

Even if you’re confident that you know your opportunities, it’s worth taking a look, and considering your options.

You can download Meta’s full ‘Community for Brands’ playbook here.



Source link

Tags: BrandsBuildcommunityEngagedGroupsMetaonlinePlaybookPublishes
Share30Tweet19
Previous Post

SPI Energy’s EV spinout Phoenix Motor updates IPO terms, switches underwriters

Next Post

Tulsi Gabbard returns to her anti-LGBTQ roots by supporting Florida’s ‘Don’t Say Gay’ bill

Recommended For You

LinkedIn Launches New ‘Find Your In’ Ad Campaign

by The Optic News
May 29, 2023
0

LinkedIn’s launching a new promotional campaign, created by ad agency Droga5, which aims to highlight how you can use the platform to find your ideal career pathway. https://www.youtube.com/watch?v=3CkCNoCrZG8...

Read more

Want to Be an Artist? You’re in Luck. This One Is Selling His Practice.

by The Optic News
May 26, 2023
0

The phenomenon of the artist who drops out, whether only leaving the scene socially or actually ceasing to make work, may be as old as the scene itself,...

Read more

TikTok Challenges Montana’s Decision to Ban the App

by The Optic News
May 22, 2023
0

As expected, TikTok has launched a legal challenge against Montana’s decision to ban the app in the state. Last Wednesday, Montana Governor Greg Gianforte signed legislation to ban...

Read more

‘The Offbeat Sari’ Exhibit Opens at London’s Design Museum

by The Optic News
May 19, 2023
0

The sari, in essence, is a six- to nine-yard cloth draped freely around the body.But the garment, which is often worn with a blouse and a petticoat, comes...

Read more

Twitter Explains Censorship Actions in Turkey Ahead of Local Elections

by The Optic News
May 15, 2023
0

Is Twitter bowing to censorship demands from authoritarian leaders in Turkey? Does this belie Elon Musk’s ‘freedom of speech’ ethos for the app? Well, not really, but the...

Read more
Next Post

Tulsi Gabbard returns to her anti-LGBTQ roots by supporting Florida’s ‘Don’t Say Gay’ bill

Blac Chyna Testifies Against, Kim, Khloe And Kylie – Deadline

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Hydrate

The Optic News

Copyright © 2022 - The Optic News.
The Optic News is not responsible for the content of external sites.

Navigate Site

  • Home
  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us
  • Client Portal
  • Client Portal
  • Client Portal
  • Client Portal

Follow Us

No Result
View All Result
  • Home
  • Local
  • World
  • National
  • Politics
  • Finance
  • Sports
  • Science
  • Classifieds
  • Social

Copyright © 2022 - The Optic News.
The Optic News is not responsible for the content of external sites.