The new global campaign, dubbed “Find Your Perfect Somewhere,” redefines the brand as a matchmaker, not a directory. Matching travelers with the best accommodation for them is inherently what Hotels.com does and this new platform solidifies that as a connection point and purpose within the broader accommodation world. Each spot describes a hotel in the manner of an online dating profile or personal ad to emphasize that Hotels.com will match you with your very own perfect somewhere, no matter who you are, or what that is.
“Hotels.com new creative platform was designed to convey the idea that what’s perfect for some might not necessarily be what’s perfect for you. And we’re here to make that perfect match happen,” said Hector Muelas, senior vice president of global creative at Expedia Group. “Just as every traveler is unique, every property has its own personality, too. Hotels are about both tangibles and intangibles -the details that make a stay perfect for you.”
